Biltmore Who's Who News and Events

BILTMORE WHO'S WHO MULTI-MEDIA PROGRAM


So, let's talk about our "NEW PRODUCT" introduction...Biltmore Who's Who "Multi-Media Program"...

Biltmore will create and enhance Your Online Presence

In today's "web-world", viewers are doing their due diligence "online". They are searching your name using various "search engines" to find out more about you. Therefore, a strong web presence which shows your results highlighted and upfront will considerably improve your visibility, credibility and exposure.

The Multi-Media Program provides increased exposure "online" by highlighting your strengths, achievements, endeavors and stands you head and shoulders above your competition with world-wide recognition. Biltmore will write a press release about you, your company or topic of your choice and distributes it to the major search engines including Google, Ask, Yahoo, MSN, etc.

Let Biltmore highlight and publicize your accomplishments, awards, acts of recognition, and your other endeavors on the worldwide web. This will create significant recognition and credibility with those that view your profile// press release, both in and out of your industry/ profession. Which should result in new clients, opportunities, and increased traffic for you and your website; references and lots more...

Google? What's a Google?
Google is currently the world's most popular search engine. Hundreds of millions of people everyday use this search engine to learn about everything, including you! Your clients, potential clients, your competition, and your prospective employers or future mates are all researching you online.

What can Biltmore do for you in this arena to create the presence you need?

Biltmore Who's Who is recognized for creating quality profiles for individuals like your self. Being a member of Biltmore Who's Who, makes you eligible for the Multi-Media Program. This program will include:

A "press release" written by our editorial department publicizing your inclusion in the Biltmore Who's Who Registries; highlighting your career achievements, personal accomplishments and anything else that you would like us to publicize. Once you proof and approve the press release, it will be distributed to all major search engines such as Yahoo!, MSN, Google, etc.

Let Biltmore Who's Who give you the worldwide exposure and attention that you deserve to help place you where you want to be!

What is Included in the Biltmore Who's Who Multi-Media Program?
A comprehensive interview to determine the most relevant and newsworthy information that you would like to promote in your press release.

*Creation of your press release.

*Press release review and optimization.

*Distribution to popular newswire sources including: Google News news service, MSN News, Ask News, Yahoo Search, Topix and more. *Distribution of your press release to thousands of opt-in journalist subscribers.

*Distribution of your press release through RSS and JavaScript feeds.

*Inclusion of your press release in up to 10 categories.

*Text links from your press release directly to your website.

*Search Engine Optimization (SEO) keywords.

*Official release within 72 hours of your signed approval.

*Absolutely no Google advertisements listed alongside your press release.

*Statistics for press release displays, reads and emails.

*Ability to attach files, logos or images (jpg, gif, bmp, pdf, xls, txt, doc) up to 500K, each to be displayed alongside your press release. These images will also appear in Google Images.

*Permanent placement of your press release in our database.

Contact us by email or phone:

multimedia@biltmorewhoswho.com

Multi Media Department

954-893-0114

© 2007, Biltmore Who's Who
www.biltmorewhoswhoblog.com

BILTMORE WHO'S WHO MULTI-MEDIA PROGRAM
posted by Biltmore Who's Who on Tuesday, July 22, 2008

"ONLINE MULTI-MEDIA ADVERTISING CAMPAIGN"



Let's get the facts...Why Advertise Online?

The Internet is the "essential component" of any "major ad campaign", personal or commercial!

Here's what's driving this new advertising reality:
Customers, Consumers, Employers, and Net-Workers Are Online - All the Time!

The simple truth is: Biltmore Who's Who Clients need to go where customers, consumers, employers and net-workers are, in order to reach them. Reality is, more and more, customers, consumers, employers and net-workers are online all the time!

*By the end of 2002, Nielsen/NetRatings tallied the worldwide internet population at over half a billion people, and eMarketer projects that number will go up over 3-4 Billion by 2009.

Media Consumption Is Shifting
Your target markets - male, female, young and old -- are now spending time "online" that they once devoted to traditional media like magazines, TV and radio.

*When the Online Publishers Association studied the overall media usage of at-work Web users throughout a typical 24-hour day, the organization revealed in its 2002 report that "this affluent, highly educated group now spends more time on the Internet on a typical Monday-Friday than they spend watching television."

"Online" Works When TV Doesn't"
How's this for a shocker? Some sought-after markets barely respond to TV anymore.
*As noted in a McDonald's 2002 Cross Media Optimization Study conducted by ARF Research Authority, Dynamic Logic and Marketing Evolution, 27% of McDonald's Grilled Chicken Sandwich campaign target market between the ages of 18-49 with online access were either lightly covered or not touched at all by the campaign's TV spots.
So, we know advertising "online" is essential, but for which campaign goals?
The fact is, online advertising can improve ROI no matter what the mission of the campaign

Brand Lift (Personal Recognition)
Advertisers are finding that shifting dollars "online" bolsters brand / personal recognition (For Biltmore Who's Who Clients, it equals "personal" recognition!)

*When twelve companies spent at least $100,000 on Forbes.com media buys, including Acura, AT&T Corp.,,BearingPoint (formerly KPMG Consulting), LG Electronics and Samsung Electronics, market research performed by Dynamic Logic showed message association up 28%, purchase consideration up 14%, aided brand awareness up 11%, and brand favorability up 6%. In your case
Brand - "Personal Recognition"!

*When "The Florida Department of Citrus" used "online" "Eyeblaster Floating Ads" and "Full Page Overlays" to help introduce the new "Best start under the sun" theme and educate consumers about the benefits of drinking orange juice, message association jumped 200% and awareness was up 280% - view case study

Customer Acquisition and Retention
Advertising "online" will not only help build your base of viewers, it will help retain them and allow them to retain your profile. (In your case, "Personal Recognition"!) "Online" allows users to bookmark /save your "Biltmore Who's Who" profile, to be viewed over and over again and possibly emailed to others...
Data Capture
The Web enables advertisers to capture consumer data that can be used to connect with consumers and build strong relationships later on. (For Biltmore Who's Who Clients, see and capture who's viewed you!) What "Online" Does Better Than "Offline" More Messaging

Rich media ads are becoming standard offerings of Web publishers, giving "online" advertisers the ability to feature more information in ads, thus making messages more relevant to target audiences. (For Biltmore Who's Who Clients, you can add pictures, audio and references about you...)

*Better Targeting
Web advertisers have the capability to pinpoint your target audience in ways that traditional media could only dream about. They can isolate target markets by zip code, city, demographics, personal interests / needs, by the context of site content and even by the time of day.

*More Control Over Reach and Frequency
The Web enables Biltmore Who's Who advertisers to determine reach and frequency of their ads profiles to achieve specific campaign goals more strategically than offline ever could. Biltmore Who's Who advertisers can better control reach through the refined targeting capabilities offered "online".

*More Immediacy
Biltmore Who's Who "Online" profiles enable direct response like never before. Viewers can immediately click to learn more about you, your products / goods / services, and register for information right there on the spot.

*More Tangible Tracking and Measurement
The Internet takes the guesswork out of measuring campaign results. Unlike traditional media, just about any aspect of an "online" ad can be tracked, from number of ad impressions to intricate viewer interactions. All of this makes for tangible evidence of ROI when it comes time to measure campaign results.

Contact us by email:

multimedia@biltmorewhoswho.com

© 2007, Biltmore Who's Who
www.biltmorewhoswhoblog.com

">"ONLINE MULTI-MEDIA ADVERTISING CAMPAIGN"
posted by Biltmore Who's Who on Tuesday, July 22, 2008

Carolyn B. Watkins

Biltmore Who's Who Selects Carolyn B. Watkins as an outstanding VIP Member of the Executive and Professional Registry for 2008.

Carolyn B. Watkins has been in the Medical Consulting Industry for over 20 Years. She is a Registered Nurse and Registered Dietitian and works with people with their Illnesses and Chronic Diseases. Her goal is to help empower people to make Lifestyle and Diet changes to prevent disease. She focuses on Chronic Diseases such as Chronic Kidney Disease, Heart Disease, Diabetes and Cancer.

Carolyn began her business Rock Castle Nursing & Nutrition Services, LLC, as a viable service to help people to make healthier choices and save money on health care. The company is now servicing up to 30 patients that require follow ups. The company has 5 contracts with Insurance Companies and also with Home Health Agencies and Hospice Agencies. She has conducted Seminars and is affiliated with the World Affairs Council and Sister's Care. She also received a Public Relations Award for Improving Company's Bottom-line.

Carolyn graduated with her Associates in Nursing at Midland Technical College in 1996 and her Bachelor's in Home Economics Education from Marshall University in 1975. In 1987, she graduated with her Masters in Food and Nutrition, at Marshall University.

Biltmore Who's Who wishes Carolyn B. Watkins continued success with all her future endeavors with her Business.

© 2007, Biltmore Who's Who
www.biltmorewhoswhoblog.com

Carolyn B. Watkins
posted by Biltmore Who's Who on Wednesday, July 09, 2008

Sharon R. Carrio

Biltmore Who's Who Selects Sharon R. Carrio as an outstanding VIP Member of the Executive and Professional Registry for 2008.

Sharon Carrio, had spent 26 years at Merrill Lynch, She is a survivor of September 11th, and now is Dean of Student Services at the Katharine Gibbs School. She has found that in her years of Assisting and Mentoring Employees, and now Teaching Students, she has learned that being an Educator is exactly that, to Educate.

Upon retiring from Merrill Lynch in November of 2002, Sharon embarked on a second career - Teaching. For the next two years as an Adjunct Professor, she taught on all levels of college from Associates degree through MBA. Since 2005, Sharon's role as Dean of Student Services at the Katharine Gibbs School allows her to continue to encourage and spread the spirit of volunteerism to students, faculty and staff. The School sponsors annual Community Service Fairs featuring the March of Dimes, American Diabetes Association.

Sharon received her undergraduate degree while undergoing much transition at Merrill Lynch. She graduated with a BBS degree in 1994 from MCNY (Then Audrey Cohen College). In addition, she received the first Distinguished Alumni Award in 1997 for her continued involvement with the school and all of her Business Accomplishments.

Biltmore Who's Who would like to wish Sharon Carrio continued success and we honor all her efforts.

© 2007, Biltmore Who's Who
www.biltmorewhoswhoblog.com

Sharon R. Carrio
posted by Biltmore Who's Who on Thursday, July 03, 2008